Hello,
thanks for stopping by!

I love working with companies to solve complicated problems. I believe that every day is a chance to use design to make something a little bit – or a lot! – better.

Over my career, I’ve worked with nonprofits, federal agencies, professional service firms, and Fortune 500 companies.

If you’re ready to transform your digital presence, let’s talk!

About Me

I’m passionate about building experiences that matter. I specialize in taking the friction out of online interactions and making your organization’s digital touchpoints the best they can be.

I’ve Worked With

I Specialize In

Experience Design

Ease the friction between humans and technology. Tap into services such as experience mapping, UX design, research, content strategy, and information architecture to transform every touchpoint.

Digital Marketing​

Amplify your organization, services, or products. Leverage the internet and digital channels (including web, email, and social media) to integrate campaigns and connect with the audiences that matter most.

Communications

Make your messaging align with your mission. Grow from sporadic outreach to a successful communications strategy. Set goals, identify channels, and use data to measure results.

Project Portfolio

Recent work spotlighting UI design, research, and A/B testing.
For an overview of my end-to-end design process, please visit Design Strategy.

Design Strategy
UX REDESIGN

Global Bank

Project Overview: A leading global bank sought to elevate its digital presence to better attract and engage talent, with an emphasis on early career professionals. As part of a rebranding initiative, the project focused on transforming public-facing sections of the bank’s website, such as the careers section, to optimize SEO discovery and deliver a more intuitive user experience.

Result: Page visitorship and SEO referral traffic increased significantly.

Visit the website
MIXED METHOD UX RESEARCH

Federal Agency

Project Overview: A complex federal website based on legacy technology needed modernization. Making the project successful included uncovering user needs and goals, creating a task hierarchy and prioritizing features, and making incremental feature improvements within existing technology constraints.

Result: Waterfall requirements were validated with a task hierarchy and brought into alignment with the product features roadmap. Users were able to complete application review more expediently through reduced interaction cost.

Mixed-Method UX Research (PDF)Download
PROTOTYPES and A/B TESTING

Fortune 500 Retailer

Project Overview: A home improvement company sought to better qualify customers for kitchen redesign projects. I researched business needs (i.e. required information) and conducted qualitative research to understand what kinds of questions would build trust and excitement for customers. I then iteratively tested prototypes to assess what design elements would bring delight. We then conducted a multivariant test on the live corporate site comparing the “old” and “new” lead capture forms.

Result: Developed a lead capture process achieving a 124.4% higher conversion rate its competing variant, enabling increased sales within Home Services.


Articles, Conferences & Teaching

Testimonials

She acts with purpose, aligning actions with desired outcomes.

Dennis Wakabayashi
Just in Time CX

Incredibly talented and thoughtful.

Todd Kelly
Dick’s Sporting Goods

Amy…comes with her A-game to any initiative she’s involved with.

Kevin McDermott
Booz Allen Hamilton

Contact

Ready to chat? Get in touch!

First Name
Last Name
Email
Company
How can we help?
The form has been submitted successfully!
There has been some error while submitting the form. Please verify all form fields again.
Scroll to Top